In one of our strategy classes we happened to discuss this paper by McKinsey that talks about the revolutionary courses of action required to usher in an entire business makeover. Once you study the paper it all seems to be common sense, so much so that it isn't common anymore. The paper lists that the players in a business setting need to come up with unprecedented strategies to gain a strong foothold in their respective sectors and/or to wipe out competition.
Everybody knows that 'thinking out of the box', 'being unique' and striving creatively do bring out windfall returns in any game. However, why do these articles and books that assert received wisdom stand out in the clutter? Discounting for the common factors such as good writing, critical examples to augment the claim and good language what really sets apart certain presentations of the good ideas?
In my opinion it is the confidence one has in ideas. History has proved that excellence, wisdom and grandeur can prop up in the most unlikely of situations and people and that they are not limited to a select few. Why then only few privileged few in the society get to take away a big share of the pie? It is because they are willing to believe in themselves, their ideas and are ready to dedicate time and efforts on realizing their ideas. They are blessed with more or less the same capabilities as the next person but their differentiating factor lies in them taking the game ahead on their shoulders.
This confidence doesn't only come with repeated practice of applying one's ideas but also through reinventing oneself in every trying situation. Complacency, monotony and self-doubt are the biggest foes of confidence. If you have an idea, work on it. Action pays more than mere intellectual rationalization.
